Furthermore, a newer survey revealed that about half (53%) continue to rely on social media sites for news (Pew Research Center, 2021).īy the sheer number of their users, Facebook and YouTube are the top social sites that have become pathways to news, with 36% and 23% of social media users regularly getting news from them, respectively. In contrast, 42% think the news on social sites is largely accurate. That much number of people who flock to social media for news is impressive despite the fact 57% think news there is largely inaccurate. One in five gets news there often (Pew Research Center, 2018). Nearly two-thirds or 68% of US adults get news from social media sites. Twitter remains a dominant site for newsĪ 2018 Pew Research Center study revealed some interesting insights. It is in the context of these factors that we’ve identified these Twitter trends. These are the company itself, market forces or external developments, and trends in social media and social search. In all, the outlook for 2021 will depend on whether Twitter can sustain its gains, especially with the increase in the number of users.Īccording to marketing guru Jeff Bullas in his Twitter predictions, three factors will determine the direction for Twitter. The company ended the year with a revenue of $1.29 billion, representing a 28% year-over-year growth (Twitter, 2021). Earnings were driven by increases in revenues in advertising and data licensing.įurthermore, 2020 proved to be a much more fruitful year for the social media company. But in 2018, Twitter achieved a net income of $1.2 billion compared to a net loss of $108 million the previous year. The company’s net income was in the red from 2010 to 2017. Still, the user base is relatively small compared to other social media sites which, inevitably, affected its bottom line. Among these American adults, 25% say they visit Twitter several times a day, 17% about once a day, and 58% less often. In its home country, Twitter still holds sway as among the most widely-used online platforms in the US (Pew Research Center, 2019), accounting for 22% of adults there. So how is Twitter holding up despite being overtaken membership-wise by newer and, for the most part, unknown social sites? We’ve all heard of Tik Tok, but QQ and QZone? We’ll go through many more interesting facts and figures in our Twitter trends report below. You’re looking at a huge audience of over 330 million active monthly users that you can share your brand and message with. The facts and figures in our Twitter market research speak for themselves. This is particularly important as more marketers turn to social media and digital channels after the COVID-19 pandemic altered the business landscape. It is also equally important for those planning to use Twitter for marketing purposes to know what they are getting into. In this article, we’ll explore the directions of Twitter as well as present predicted developments and what they mean for your business.Īn understanding of where Twitter is today and where it is headed tomorrow is vital for businesses that use the platform through social media management tools. What are the Twitter trends that businesses should be aware of? We’ll provide you the answers to these and more with our analysis of Twitter trends.
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